Lori’s Rules of Twitter


If you aren’t on Twitter, don’t whine about how you don’t have time for it. It’s the fastest way to share information with friends and colleagues. Furthermore, you have no right to kvetch about that which you have not yet used. Setup can be as easy as a single text message.

If you have a Twitter account, Tweet once in a while. If all you use your account for is to read other people’s Tweets, then you might be an Internet Stalker.

Blurring the Line Between Personal and Professional

Most people have one account. Most people Tweet about their work and their weekends. Most people do a good job of never Tweeting anything that would jeopardize either of these personas. Please do not Tweet anything inappropriate for the audience you have and/or the one you desire.

Use decent grammar and spelling. It doesn’t have to be perfect; in fact, it’s proven better if it’s not. However, everyone needs to be able to understand you. (Mistakes are endearing. Really. Don’t feel you have to correct every typo in your Tweets.)

If you want to be more, um, colorful in your Tweets, then consider opening a separate Twitter account (maybe without your name/town on it; locked for privacy). Just be very careful not to send any private or R-rated information out on your public or G-rated account.

120 not 140

If you have any hopes that anyone will Re-Tweet your content, then keep your messages down to ~120 characters. You need to leave room for “RT @username ” before your Tweet so the person who sends it out next can give you credit.



If someone you know, personally, follows you, then you should follow them back.

If someone you don’t know, but like (who they are, what they have to say, what they represent) follows you, then you should follow them back.


If your client or potential client or vendor or colleague follows you, then you should follow them back.

If you can find professional associations and organizations in your field, you should follow them.

If you are a professional associations/organization, follow your members. How else are you going to know what they need from you?


If you are a celebrity with thousands of followers, you don’t have to follow back. It would be a good idea since your celebrity status is probably predicated on you having fans, but anyone with that many followers may not have the ability to keep up.


If someone creeps you out, block them.

If someone you have blocked on other social media sites (facebook, etc.) tries to follow you, block them, and then also report them as spam. It’s not like they didn’t know.

If anyone you blocked uses your name or id in their Tweets, report them as spam. Again, they already knew the boundaries.

Reporting Spam

Report all spam you receive. Yes, it’s super-time consuming (green italics indicates sarcasm) to click that little spam button or to send their username to @spam. For the love of Twitter, just do it.

Irony Defined

As I’m writing this, Twitter is over capacity. I guess that explains why I didn’t get all the stuff @emil285 said today.

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