My co-worker, Anup, ordered some lenses and mounts for one of our systems. He spent about $100 at ThorLabs, Inc.
When the box arrived, it was much larger than necessary. Inside, he found a box about the size of a kids’ shoe box full of treats and goodies: twizzlers, cheezits, peanuts, power bars, etc. The red box has an image of a green monster/lizzard/dinosaur eating a hotdog and says “Lab Snacks: A Treat For Humans“.
What a clever and smart marketing technique. The box has the ThorLabs logo on all sides and has been sitting on a table in the middle of our office all week. Everyone has talked about it.